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Carl Zeiss Jena: managing catastrophe (A and B)

Author: Kets de Vries, Manfred F. R. ; Cannizzo, MarcINSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 1992.Language: EnglishDescription: 25 p. + 5 p.Type of document: INSEAD CaseAbstract: Examines numerous issues surrounding the transition of this famous East german optics company from November 1989 (when the communist system began to break down in Central/Eastern Europe) until the end of 1991, after West German executives had supervised the company's downsizing from 27 000 staff to 10 000Pedagogical Objectives: To prepare managers for undertaking assignments in alien environments ; to improve understanding of the role of corporate culture in an organization, particularly when that culture is strong and when the environment in which it operates undergoes dramatic change in a short period of time
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To prepare managers for undertaking assignments in alien environments ; to improve understanding of the role of corporate culture in an organization, particularly when that culture is strong and when the environment in which it operates undergoes dramatic change in a short period of time

Examines numerous issues surrounding the transition of this famous East german optics company from November 1989 (when the communist system began to break down in Central/Eastern Europe) until the end of 1991, after West German executives had supervised the company's downsizing from 27 000 staff to 10 000

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