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A Smooth launch? (A, B and C)

Author: Tuchinsky, Marla INSEAD Area: Organisational BehaviourPublisher: Fontainebleau : INSEAD, 1998.Language: EnglishDescription: 8 p. + 2 p. + 1 p.Type of document: INSEAD CaseAbstract: A short tree part case following a decision maker. Evans Group is one week away from a critical new product launch. Rumours surface that the product is harmful. Moore must decide whether the launch should continue. Time pressure, emotion, consumer safety, money and power all play a role as Moore gathers informationPedagogical Objectives: One can use this case for any of three topics: decision making ethics and power and politics. One can highlight the role of ambiguous information, time pressure and organizational context, ask if one should introduce a product that may harm certain users and show varying levels of influence between departments.
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One can use this case for any of three topics: decision making ethics and power and politics. One can highlight the role of ambiguous information, time pressure and organizational context, ask if one should introduce a product that may harm certain users and show varying levels of influence between departments.

A short tree part case following a decision maker. Evans Group is one week away from a critical new product launch. Rumours surface that the product is harmful. Moore must decide whether the launch should continue. Time pressure, emotion, consumer safety, money and power all play a role as Moore gathers information

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