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Mercedes-Benz and "Swatch": inventing the smart and networked organization

Author: Pfaffmann, Eric ; Bensaou, BenINSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 1998.Language: EnglishDescription: 22 p.Type of document: INSEAD CaseAbstract: Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organization in the processPedagogical Objectives: 1. New forms of organization. 2. Internal modular structure and external network of supplier partnerships
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INSEAD Case Doriot Library
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INSEAD Case Tanoto Library
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1. New forms of organization. 2. Internal modular structure and external network of supplier partnerships

Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organization in the process

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