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Monoprix

Author: Waldman, Charles ; Balzé, PascaleINSEAD Area: MarketingPublisher: Fontainebleau : INSEAD, 1997.Language: EnglishDescription: 44 p.Type of document: INSEAD CaseAbstract: The Monoprix case describes the strategic challenges facing France's largest variety store company. Confronted by the competition of more cost-efficient and/or more specialized retailers, the company is striving to get the "best of both worlds" (i.e., become more focused and significantly more cost-efficient). Case data are based on in-depth interviews of Monoprix top executives, on corporate records (both financial and marketing) and selected published dataPedagogical Objectives: The case allows to discuss the difficulties of repositioning an old retail concept (from mass to multi-focused retailing; from price to value-oriented, from product to service-driven, etc.); it also underlines the difficulty of modifying a corporate culture in order to perform the desired strategic changes.
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The case allows to discuss the difficulties of repositioning an old retail concept (from mass to multi-focused retailing; from price to value-oriented, from product to service-driven, etc.); it also underlines the difficulty of modifying a corporate culture in order to perform the desired strategic changes.

The Monoprix case describes the strategic challenges facing France's largest variety store company. Confronted by the competition of more cost-efficient and/or more specialized retailers, the company is striving to get the "best of both worlds" (i.e., become more focused and significantly more cost-efficient). Case data are based on in-depth interviews of Monoprix top executives, on corporate records (both financial and marketing) and selected published data

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