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Thailand's Champaca fails in Russia

Author: Van den Berghe, Dirk ; Butler, CharlotteINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1997. ; INSEAD Euro-Asia Centre (EAC) 1997.Language: EnglishDescription: 20 p.Type of document: INSEAD CaseAbstract: In 1993 Thailand's Champaca, a major Asian trading company, was attracted to the newly opened Russian market. A promising deal to supply canned fruit (pineapple) produced by a local Thai company, Pinco, was waked out. A series of mistakes and unforeseen circumstances caused the deal to collapse with serious losses for Champaca. Pinco as a consequencePedagogical Objectives: The case is appropriate for student courses covering international business, focusing on payment terms, intermediaries, documentation and risk management. It could also be used for general management programs focusing on Asian management styles, entrepreneurship and the threats/opportunities of doing business in transitional economies.
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The case is appropriate for student courses covering international business, focusing on payment terms, intermediaries, documentation and risk management. It could also be used for general management programs focusing on Asian management styles, entrepreneurship and the threats/opportunities of doing business in transitional economies.

In 1993 Thailand's Champaca, a major Asian trading company, was attracted to the newly opened Russian market. A promising deal to supply canned fruit (pineapple) produced by a local Thai company, Pinco, was waked out. A series of mistakes and unforeseen circumstances caused the deal to collapse with serious losses for Champaca. Pinco as a consequence

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