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Motorola and the microprocessor industry in 1996

Author: Cool, Karel O. ; Joshi, Abhay ; Turimella, JagadishINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1996.Language: EnglishDescription: 31p.Type of document: INSEAD CaseAbstract: The case chronicles the history of the semiconductor indistry, the rise to dominance of Intel, the history of Motorola and its competitive position in microprocessors and the AIM Alliance in 1996Pedagogical Objectives: The case allows one to illustrate: 1) industry dynamics in a high technology industry; 2) the importance and practice of supply chain management and vertical integration; 3) the options of a firm which loses a standards battle
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The case allows one to illustrate: 1) industry dynamics in a high technology industry; 2) the importance and practice of supply chain management and vertical integration; 3) the options of a firm which loses a standards battle

The case chronicles the history of the semiconductor indistry, the rise to dominance of Intel, the history of Motorola and its competitive position in microprocessors and the AIM Alliance in 1996

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