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Benihana UK (Ltd)

Author: Teboul, James ; Gee, FrancescaINSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 1997.Language: EnglishDescription: 23 p.Type of document: INSEAD CaseAbstract: The Benihana chain included 60 resturants in 1966, mostly in the United States with sales over 75M dollar. Its founder, Rocky Aoki, started 32 years earlier the first Benihana of Tokyo in New York. The case shows the main elements of his breakthrough service in the 70s. But this formula was not easyly transferred to UK and the three London restaurants are not making money. Gary Anderson has the difficult task to turn around the situationPedagogical Objectives: Analysing a breakthrough service. Developing the concept of back office versus front office. Analysing the difficulty of transferring a service from USA to Europe and more generally the internationalisation of services.
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Analysing a breakthrough service. Developing the concept of back office versus front office. Analysing the difficulty of transferring a service from USA to Europe and more generally the internationalisation of services.

The Benihana chain included 60 resturants in 1966, mostly in the United States with sales over 75M dollar. Its founder, Rocky Aoki, started 32 years earlier the first Benihana of Tokyo in New York. The case shows the main elements of his breakthrough service in the 70s. But this formula was not easyly transferred to UK and the three London restaurants are not making money. Gary Anderson has the difficult task to turn around the situation

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