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Pellton International: partnerships or tug of war (A): Pellton International and Basco Plc

Author: Corbett, C ; Blackburn, J. ; Van Wassenhove, Luk N.INSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 1997.Language: EnglishDescription: 14 p.Type of document: INSEAD CaseAbstract: The package consists of 3 cases and a teaching note. As part of a business process reengineering effort, Pellton has performed two joint supply chain improvement projects with customers (described in parts A and B), and logistics manager Peter Jackman must decide how to capitalize on these esperiences for future projects within Pellton worldwidePedagogical Objectives: I- Logistic issues: pooling effects in safety stocks through SKU rationalization, benefits of cycle time reduction, consignment stock. II- Supply chain improvement project issues: starting from a situation where customer and supplier do not necessarily have a good relationship, how can they work together to improve their supply chain? (Projecct preparation, benefit sharing agreement, team composition, process mapping, and project management). III- Strategic issues in supply chain partnerships: how does one build and manage a set of strategic partnerships? How can one ensure rolling such efforts out throughout the firm, and provide the necessary training to do so?
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I- Logistic issues: pooling effects in safety stocks through SKU rationalization, benefits of cycle time reduction, consignment stock. II- Supply chain improvement project issues: starting from a situation where customer and supplier do not necessarily have a good relationship, how can they work together to improve their supply chain? (Projecct preparation, benefit sharing agreement, team composition, process mapping, and project management). III- Strategic issues in supply chain partnerships: how does one build and manage a set of strategic partnerships? How can one ensure rolling such efforts out throughout the firm, and provide the necessary training to do so?

The package consists of 3 cases and a teaching note. As part of a business process reengineering effort, Pellton has performed two joint supply chain improvement projects with customers (described in parts A and B), and logistics manager Peter Jackman must decide how to capitalize on these esperiences for future projects within Pellton worldwide

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