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Whirlpool: the first venture into India

Author: Lasserre, Philippe ; Probert, JocelynINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1997. ; INSEAD Euro-Asia Centre (EAC) 1997.Language: EnglishDescription: 24 p.Type of document: INSEAD CaseAbstract: The case describes Whirlpool's decision to enter India via a joint venture with an Indian partner to produce washing machines for the nascent local home appliance market. Supplier and marketing problems lead to financial difficulties at the JV and Whirlpool finally decides to take control. It must then transform the plant into a world class operationPedagogical Objectives: - to discuss the issues involved in establishing a joint venture in India - to discuss further related technology transfer
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- to discuss the issues involved in establishing a joint venture in India - to discuss further related technology transfer

The case describes Whirlpool's decision to enter India via a joint venture with an Indian partner to produce washing machines for the nascent local home appliance market. Supplier and marketing problems lead to financial difficulties at the JV and Whirlpool finally decides to take control. It must then transform the plant into a world class operation

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