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Kao in Europe

Author: Schütte, Hellmut ; Butler, CharlotteINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1993. ; INSEAD Euro-Asia Centre (EAC) 1993.Language: EnglishDescription: 32 p.Type of document: INSEAD CaseAbstract: The case describes the problems of a leading Japanese detergents company entering Europe. In 1992 it has operations in 10 countries, though not in its core business. Coordination across Europe remains difficult and Japanese and European managers encounter communication problems. The reaction of Kao's headquarters in Tokyo is to reorganisePedagogical Objectives: Internationalization and entry strategy - Managing across borders and cultures - Organizational structures versus networking
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Internationalization and entry strategy - Managing across borders and cultures - Organizational structures versus networking

The case describes the problems of a leading Japanese detergents company entering Europe. In 1992 it has operations in 10 countries, though not in its core business. Coordination across Europe remains difficult and Japanese and European managers encounter communication problems. The reaction of Kao's headquarters in Tokyo is to reorganise

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Koha 3.18 - INSEAD Library Catalogue
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