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Sumitomo 3M (A, B and B1)

Author: Muzyka, Daniel F. ; Butler, CharlotteINSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 1997. ; INSEAD Euro-Asia Centre (EAC) 1997.Language: EnglishDescription: 34 p. + 24 p. + 4 p.Type of document: INSEAD CaseAbstract: In describing the evolution of a US-Japanese joint venture between 1960-95, the cases illustrate the difficulties associated with the transfer of a strong culture and entrepreneurial practices from one country to another. They show how the partners resolve differences in management, organization , culture, marketing, production, etc. in order to build a successful business in JapanPedagogical Objectives: The teaching objectives of the cases are many fold, which is why these cases were chosen for development: - to illustrate how a very successful and long-standing joint venture can be formed and how it can be sustained, even in the face of open competition with one of the parent companies. - to involve conducting business in Japan. - the expansion of an "entrepreneurial corporation" and how it has maintained a different style of corporate entrepreneurship in a new culture.
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The teaching objectives of the cases are many fold, which is why these cases were chosen for development: - to illustrate how a very successful and long-standing joint venture can be formed and how it can be sustained, even in the face of open competition with one of the parent companies. - to involve conducting business in Japan. - the expansion of an "entrepreneurial corporation" and how it has maintained a different style of corporate entrepreneurship in a new culture.

In describing the evolution of a US-Japanese joint venture between 1960-95, the cases illustrate the difficulties associated with the transfer of a strong culture and entrepreneurial practices from one country to another. They show how the partners resolve differences in management, organization , culture, marketing, production, etc. in order to build a successful business in Japan

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