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A Difficult start

Author: De Bettignies, Henri-Claude ; Butler, CharlotteINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1996. ; INSEAD Euro-Asia Centre (EAC) 1996.Language: EnglishDescription: 4p.Type of document: INSEAD CaseAbstract: The case describes the challenges faced by an expatriate manager in understanding the host country culture. Confronted with an important decision to take - regarding safety - he must choose which leadership style to adoptPedagogical Objectives: To explore the issues of cross-cultural communication. To discuss leadership styles across cultures. To illustrate how culture and management are related. To learn about the Thai culture and its impact on managerial expectations and behaviour
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To explore the issues of cross-cultural communication. To discuss leadership styles across cultures. To illustrate how culture and management are related. To learn about the Thai culture and its impact on managerial expectations and behaviour

The case describes the challenges faced by an expatriate manager in understanding the host country culture. Confronted with an important decision to take - regarding safety - he must choose which leadership style to adopt

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