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Taco Bell: reengineering the business (A) (1983-1995)

Author: Dutta, Soumitra ; Moe, NiklasINSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 1997.Language: EnglishDescription: 16 p.Type of document: INSEAD CaseAbstract: The two Taco Bell cases document one of the most widely discussed cases of "reengineering" over a twelve year time span. The cases describe how Taco Bell moved from incremental improvements to radical reengineering and then hit a plateau in its bottom-line resultsPedagogical Objectives: The Taco Bell cases can be used to discuss the multi-dimensional aspects of successful reengineering and how different elements of the organization have to be changed synergistically to achieve a significant performance improvement. The extended time span of the cases also allows for a fruitfut discussion of the challenges in sustaining performance improvements over time.
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The Taco Bell cases can be used to discuss the multi-dimensional aspects of successful reengineering and how different elements of the organization have to be changed synergistically to achieve a significant performance improvement. The extended time span of the cases also allows for a fruitfut discussion of the challenges in sustaining performance improvements over time.

The two Taco Bell cases document one of the most widely discussed cases of "reengineering" over a twelve year time span. The cases describe how Taco Bell moved from incremental improvements to radical reengineering and then hit a plateau in its bottom-line results

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