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Goal! Japan scores in soccer

Author: Schütte, Hellmut ; Probert, JocelynINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1997. ; INSEAD Euro-Asia Centre (EAC) 1997.Language: EnglishDescription: 21 p.Type of document: INSEAD CaseAbstract: The case describes the development of a concept for and the launch of a professional soccer league in Japan. Clubs have to be selected, players brought up to international standards, revenue ensured to make soccer compete successfully against baseball and Japan the nation for hosting the World Cup in 2002Pedagogical Objectives: Development of a concept for a complete service product in the sport/entertainment business. Identifying and managing actors (clubs and players), sponsors (companies and communities), and media (tv, advertising agencies) for a successful launch towards the general public of games and associated products.
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Development of a concept for a complete service product in the sport/entertainment business. Identifying and managing actors (clubs and players), sponsors (companies and communities), and media (tv, advertising agencies) for a successful launch towards the general public of games and associated products.

The case describes the development of a concept for and the launch of a professional soccer league in Japan. Clubs have to be selected, players brought up to international standards, revenue ensured to make soccer compete successfully against baseball and Japan the nation for hosting the World Cup in 2002

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