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Samsung Berlin

Author: De Meyer, Arnoud INSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD Euro-Asia Centre (EAC) 1997.Language: EnglishDescription: 30 p.Type of document: INSEAD CaseAbstract: The Samsung (Berlin) case describes the revitalization of a former east German producer of cathode ray tubes for TV. Attention is paid to the sequence of programmes implemented to revitalize the plant as well as the cultural problems between Korean managers and German workersPedagogical Objectives: The objective is to demonstrate how we can quickly increase productivity after the takeover of a plant, as well as to demonstrate how Korean manufacturers approach production.
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The objective is to demonstrate how we can quickly increase productivity after the takeover of a plant, as well as to demonstrate how Korean manufacturers approach production.

The Samsung (Berlin) case describes the revitalization of a former east German producer of cathode ray tubes for TV. Attention is paid to the sequence of programmes implemented to revitalize the plant as well as the cultural problems between Korean managers and German workers

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