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Daewoo's French affair

Author: Schütte, Hellmut ; Withell, ElizabethINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1997. ; INSEAD Euro-Asia Centre (EAC) 1997.Language: EnglishDescription: 33 p.Type of document: INSEAD CaseAbstract: Daewoo Group companies run a distant third or fourth in their respective industries in Korea but are rapidly expanding their presence in foreign markets, mainly through acquisitions. In this context, Daewoo Electronics made a bid in 1996 for the heavily-indebted French electronics manufacturer Thomson Multimedia, which is being privatized. The French government's October announcement of its preference for Daewoo's bid unleashes a storm of criticism in France, and the French privatization commission's subsequent refusal to endorse the government's decision creates a major diplomatic incident between France and KoreaPedagogical Objectives: To introduce one of the most aggressive Korean chaebol and its extraordinary growth plans; to expose the complexity of the issues which can surround cross-border, cross-cultural acquisitions; and to contrast Korean and French industrial policies.
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To introduce one of the most aggressive Korean chaebol and its extraordinary growth plans; to expose the complexity of the issues which can surround cross-border, cross-cultural acquisitions; and to contrast Korean and French industrial policies.

Daewoo Group companies run a distant third or fourth in their respective industries in Korea but are rapidly expanding their presence in foreign markets, mainly through acquisitions. In this context, Daewoo Electronics made a bid in 1996 for the heavily-indebted French electronics manufacturer Thomson Multimedia, which is being privatized. The French government's October announcement of its preference for Daewoo's bid unleashes a storm of criticism in France, and the French privatization commission's subsequent refusal to endorse the government's decision creates a major diplomatic incident between France and Korea

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