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Rank Xerox (A) France: the logistics process

Author: Christodoulou, Nikos ; Dutta, Soumitra ; Yücesan, EnverINSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 1996.Language: EnglishDescription: 13p.Type of document: INSEAD CaseAbstract: This case series describes Rank Xerox's efforts to meet the challenges of the 90s with an ambitious logistics strategy to achieve high levels of customer satisfaction and market share, while enabling the rank Xerox organization to operate productively to maintain its competitive edgePedagogical Objectives: The case can be profitably used to discuss issues related to the redesigning of the logistics process and its inter-linkages with other organizational-wide core processes. The need to redesign the logistics in alignment with other core processes can be highlighted through the case
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The case can be profitably used to discuss issues related to the redesigning of the logistics process and its inter-linkages with other organizational-wide core processes. The need to redesign the logistics in alignment with other core processes can be highlighted through the case

This case series describes Rank Xerox's efforts to meet the challenges of the 90s with an ambitious logistics strategy to achieve high levels of customer satisfaction and market share, while enabling the rank Xerox organization to operate productively to maintain its competitive edge

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