Normal view MARC view

Blockbuster entertainment corporation and the world home video industry in 1994 (A)

Author: Cool, Karel O. ; Cardoso de Menezes, JulioINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1995.Language: EnglishDescription: 26 p.Type of document: INSEAD CaseAbstract: The case chronicles the rapid US expansion of Blockbuster Video under the leadership of Mr Huizinger; the international expansion; the strategic use of franchising and the diversification in new markets (audio, film production, etc.). It poses the question how BBV will deal with the challenge of video demandPedagogical Objectives: The case illustrates various issues: the strategic use of rapid expansion and dominance to achieve market power in retail; the diversification into (un)related markets (scope economies); the challenge of product and technology substitution for competitive advantage; the benefit of chain management and (intertemporal) price discrimination.
Tags: No tags from this library for this title. Add tag(s)
Log in to add tags.
Item type Current location Collection Call number Status Date due
INSEAD Case Doriot Library
INSEAD Publications Display
Print Consultation only

The case illustrates various issues: the strategic use of rapid expansion and dominance to achieve market power in retail; the diversification into (un)related markets (scope economies); the challenge of product and technology substitution for competitive advantage; the benefit of chain management and (intertemporal) price discrimination.

The case chronicles the rapid US expansion of Blockbuster Video under the leadership of Mr Huizinger; the international expansion; the strategic use of franchising and the diversification in new markets (audio, film production, etc.). It poses the question how BBV will deal with the challenge of video demand

There are no comments for this item.

Log in to your account to post a comment.
Koha 3.18 - INSEAD Library Catalogue
Library Home | Contact Us | What's Koha?