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Apple Computer Europe

Author: Evans, Paul A. L. ; Been-Farquhar, AlisonINSEAD Area: Organisational BehaviourPublisher: INSEAD, 1986. ; Fontainebleau : INSEAD European Centre for Executive Development (CEDEP) 1986.Language: EnglishDescription: 33 p.Type of document: INSEAD CaseAbstract: Over the 5 years since its creation in 1980, Apple Europe had grown into a successful arm of Apple Computer, the parent company based in California. Human resource management had played as important a role in this growth as distribution or financial management. However, difficult challenges still lay ahead, with problems developing particularly in the areas of career development and communications. Above all, there was a danger that increasing size and a disquietingly different breed of recruits would dampen the spirit of the original pioneers. How could these challenges be met while reinforcing, not stifting, a culture that would more than ever be needed in the future?Pedagogical Objectives: Pedagogical objectives not available
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Over the 5 years since its creation in 1980, Apple Europe had grown into a successful arm of Apple Computer, the parent company based in California. Human resource management had played as important a role in this growth as distribution or financial management. However, difficult challenges still lay ahead, with problems developing particularly in the areas of career development and communications. Above all, there was a danger that increasing size and a disquietingly different breed of recruits would dampen the spirit of the original pioneers. How could these challenges be met while reinforcing, not stifting, a culture that would more than ever be needed in the future?

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