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Amphion Dental Group

Author: Teboul, James ; Campman, HedwigINSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD European Centre for Executive Development (CEDEP) 1990.Language: EnglishDescription: 33 p.Type of document: INSEAD CaseAbstract: This is the first dental care organisation in Europe to provide dentistry on a commercial basis. Amphion wants to attract customers by providing high-quality dental care and by giving a 'positive experience'. Its sophisticated scheduling system allows the dentists a high utilisation of their time and profitability is enhanced due to standardisation and specialisation.Pedagogical Objectives: To prompt discussion of seven basic issues: · Quality of performance · Reliability · Ease of access · "Positive Experience" · Atmosphere · Extent and methods of cooperation · Speed of treatment.
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To prompt discussion of seven basic issues: · Quality of performance · Reliability · Ease of access · "Positive Experience" · Atmosphere · Extent and methods of cooperation · Speed of treatment.

This is the first dental care organisation in Europe to provide dentistry on a commercial basis. Amphion wants to attract customers by providing high-quality dental care and by giving a 'positive experience'. Its sophisticated scheduling system allows the dentists a high utilisation of their time and profitability is enhanced due to standardisation and specialisation.

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