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Heineken N. V. (1982-1987)

Author: De la Torre, José R. INSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1988.Language: EnglishDescription: 24 p.Type of document: INSEAD CaseAbstract: The 1982-87 period saw significant expansion of Heineken's European operations, as well as new thrusts in Asia, Africa and the Western Hemisphere. This case summarizes some of the major developments for these five years on a geographical and product basis, and then describes some of the key concerns of the Executive Board for the years ahead.Pedagogical Objectives: Pedagogical objectives not available
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The 1982-87 period saw significant expansion of Heineken's European operations, as well as new thrusts in Asia, Africa and the Western Hemisphere. This case summarizes some of the major developments for these five years on a geographical and product basis, and then describes some of the key concerns of the Executive Board for the years ahead.

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