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Athenian Brewery S. A

Author: De la Torre, José R. ; Khodjamirian, AndréINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1984.Language: EnglishDescription: 26 p.Type of document: INSEAD CaseAbstract: In March 1984, Athenian Brewery and its parent company, Heineken N.V. were evaluating several options to meet expected capacity shortfalls in the near term. Athenian Brewery held a 51.8% share in the Greek market and its existing plants were fully utilizedPedagogical Objectives: The case's emphasis is on the local dimension of managing a global corporation.
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The case's emphasis is on the local dimension of managing a global corporation.

In March 1984, Athenian Brewery and its parent company, Heineken N.V. were evaluating several options to meet expected capacity shortfalls in the near term. Athenian Brewery held a 51.8% share in the Greek market and its existing plants were fully utilized

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