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J.J. Murphy's brewery

Author: De la Torre, José R. ; Speller, MarcelleINSEAD Area: Organisational BehaviourPublisher: Fontainebleau : INSEAD, 1984.Language: EnglishDescription: 15 p.Type of document: INSEAD CaseAbstract: The beer market in Ireland was dominated by Guiness with 99% total market share. Heineken's licensee, J.J. Murphy and Co, held only 4% and in July 1982 went into bankrupcy. Heineken had to decide what action to takePedagogical Objectives: The emphasis is on the local dimensions of managing a global corporation.
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The emphasis is on the local dimensions of managing a global corporation.

The beer market in Ireland was dominated by Guiness with 99% total market share. Heineken's licensee, J.J. Murphy and Co, held only 4% and in July 1982 went into bankrupcy. Heineken had to decide what action to take

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