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Author: Molian, David ; Ullmann, MichaelINSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 1996.Language: EnglishDescription: 11p.Type of document: INSEAD CaseAbstract: This case is the sequel to the Motivaction case by the same authors. It describes the turnaround of a mature business by an INSEAD alumnus and the buy-out of the business from the parent companyPedagogical Objectives: To show that failure in one venture does not preclude subsequent success; to demonstrate the type of opportunity afforded by acquisition; to encourage students to identify what makes a "deal" from the perspectives of the entrepreneur and the investor
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To show that failure in one venture does not preclude subsequent success; to demonstrate the type of opportunity afforded by acquisition; to encourage students to identify what makes a "deal" from the perspectives of the entrepreneur and the investor

This case is the sequel to the Motivaction case by the same authors. It describes the turnaround of a mature business by an INSEAD alumnus and the buy-out of the business from the parent company

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