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Motivaction Ltd (A and B)

Author: Molian, David ; Ullmann, MichaelINSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 1996.Language: EnglishDescription: 27p. + 5p.Type of document: INSEAD CaseAbstract: At the beginning of November 1985, Adam Kingdom and his partner were faced with the prospect of informing the shareholders and creditors of Motivaction that their business had failed. Only 12 months ago when he had bought into the business, it had seemed that it just couldn't fail. So how could things have altered so drastically in such a short space of time?Pedagogical Objectives: Pedagogical objectives: to explore the challenges in starting an entreprneurial opportunity by buying into a business.
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Pedagogical objectives: to explore the challenges in starting an entreprneurial opportunity by buying into a business.

At the beginning of November 1985, Adam Kingdom and his partner were faced with the prospect of informing the shareholders and creditors of Motivaction that their business had failed. Only 12 months ago when he had bought into the business, it had seemed that it just couldn't fail. So how could things have altered so drastically in such a short space of time?

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