Normal view MARC view

Häagen Dazs and the European ice-cream industry in 1994

Author: Cool, Karel O. ; Brenna, Alessandro ; Tazartes, Anna LisaINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1995.Language: EnglishDescription: 27 p.Type of document: INSEAD CaseAbstract: The case describes the ice cream industry in Europe and the competition between the niche player Häagen Dazs and industry geant Unilever. Data on the other competitors (Mars, Nestlé, Schöller) is also provided. The case traces Häagen Dazs' successful entry and growth in the USA and the Far East and chronicles the problems it faces in Europe in 1994Pedagogical Objectives: The case may be used for a variety of purposes: 1) illustration of a successful niche strategy and the limitations of such a strategy; 2) "David (H-D) vs Goliath (Unilever)" battle; 3) strategy in fast moving consumer goods (FMCGs); 4) industry restructuring and consolidation.
Tags: No tags from this library for this title. Add tag(s)
Log in to add tags.
Item type Current location Collection Call number Status Date due
INSEAD Case Doriot Library
INSEAD Publications Display
Print Consultation only

The case may be used for a variety of purposes: 1) illustration of a successful niche strategy and the limitations of such a strategy; 2) "David (H-D) vs Goliath (Unilever)" battle; 3) strategy in fast moving consumer goods (FMCGs); 4) industry restructuring and consolidation.

The case describes the ice cream industry in Europe and the competition between the niche player Häagen Dazs and industry geant Unilever. Data on the other competitors (Mars, Nestlé, Schöller) is also provided. The case traces Häagen Dazs' successful entry and growth in the USA and the Far East and chronicles the problems it faces in Europe in 1994

There are no comments for this item.

Log in to your account to post a comment.
Koha 3.18 - INSEAD Library Catalogue
Library Home | Contact Us | What's Koha?