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Shangai Honggong Advanced Instrument Co., LTD (SHAIC) marketing electromagnetic flowmeters in China

Author: Vanhonacker, Wilfried R. INSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1995. ; INSEAD Euro-Asia Centre (EAC) 1995.Language: EnglishDescription: 20 p.Type of document: INSEAD CaseAbstract: A very successful JV finds itself in a myriad of internal and external problems as it attempts to grow and develop in a complex, Chinese, industrial environment.Pedagogical Objectives: Illustrate market development challenges in China; illustrate complexity of China; need for focus and continuous adaptation in JV management in China
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Illustrate market development challenges in China; illustrate complexity of China; need for focus and continuous adaptation in JV management in China

A very successful JV finds itself in a myriad of internal and external problems as it attempts to grow and develop in a complex, Chinese, industrial environment.

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