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Egmont goes to Asia

Author: Story, Jonathan ; Probert, JocelynINSEAD Area: Economics and Political SciencePublisher: Fontainebleau : INSEAD, 1993. ; INSEAD Euro-Asia Centre (EAC) 1993.Language: EnglishDescription: 24 p.Type of document: INSEAD CaseAbstract: This case follows on from the country case on regime change in China, and runs parallel to the Danuta case, which follows the country case on Poland (all by the same author). It illustrates the infrastructure of political networking in entering the Chinese market, and also involves a business policy discussion on whether entry to the market is worth it for Egmont, with its main markets in Eastern Europe.Pedagogical Objectives: Pedagogical objectives not available
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Pedagogical objectives not available

This case follows on from the country case on regime change in China, and runs parallel to the Danuta case, which follows the country case on Poland (all by the same author). It illustrates the infrastructure of political networking in entering the Chinese market, and also involves a business policy discussion on whether entry to the market is worth it for Egmont, with its main markets in Eastern Europe.

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