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Siam Polyester company (A and B)

Author: Lasserre, Philippe INSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1995. ; INSEAD Euro-Asia Centre (EAC) 1995.Language: EnglishDescription: 5 p. + 6 p.Type of document: INSEAD CaseAbstract: Chemie du Sud, one of the largest chemical groups in France, created a joint venture with a company in Thailand, Yipson, to manufacture polyester fibre and threads. Case (A) describes the introduction to the partners and project assessment. Case (B) describes the difficulties in building the factory and relations between the partnersPedagogical Objectives: To analyse the strategic steps leading up to a joint venture and to illustrate the potential sources of disputes, and the managerial and cultural preparation required for such a venture
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To analyse the strategic steps leading up to a joint venture and to illustrate the potential sources of disputes, and the managerial and cultural preparation required for such a venture

Chemie du Sud, one of the largest chemical groups in France, created a joint venture with a company in Thailand, Yipson, to manufacture polyester fibre and threads. Case (A) describes the introduction to the partners and project assessment. Case (B) describes the difficulties in building the factory and relations between the partners

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