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Minitel: a home retailing application

Author: Jelassi, Tawfik ; Murthy, GiridharINSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 1993.Language: EnglishDescription: 19 p.Type of document: INSEAD CaseAbstract: The case addresses some issues related to the use of videotex technology in retailing. It focuses on how La Camif, a French home retailer, has adopted the minitel system as a complementary distribution channel. The business impact of the system and future technological developments in retailing are stressedPedagogical Objectives: To illustrate the impact of information technology on mass-market applications; demonstrate how a mail-order company has leveraged the Minitel system to enhance its customer service; understand future IT developments and their business impact in the retailing sector
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To illustrate the impact of information technology on mass-market applications; demonstrate how a mail-order company has leveraged the Minitel system to enhance its customer service; understand future IT developments and their business impact in the retailing sector

The case addresses some issues related to the use of videotex technology in retailing. It focuses on how La Camif, a French home retailer, has adopted the minitel system as a complementary distribution channel. The business impact of the system and future technological developments in retailing are stressed

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