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Staying at the top with Otis Elevator: sustaining a competitive advantage through it

Author: Jelassi, Tawfik ; Loebbecke, ClaudiaINSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD European Centre for Executive Development (CEDEP) 1992.Language: EnglishDescription: 27 p.Type of document: INSEAD CaseAbstract: Focuses on the strategic use of informatin technology at Otis Elevators, France and the role of different user groups in achieving IT-related change. Issues surrounding the creation and sustainability of an IT-enabled competitive advantage are addressedPedagogical Objectives: To examine the process of identifying strategic applications of information technology, and to illustrate how IT can be used to alter the organizational structure of a company
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To examine the process of identifying strategic applications of information technology, and to illustrate how IT can be used to alter the organizational structure of a company

Focuses on the strategic use of informatin technology at Otis Elevators, France and the role of different user groups in achieving IT-related change. Issues surrounding the creation and sustainability of an IT-enabled competitive advantage are addressed

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