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Ahlstrom Korea

Author: Lasserre, Philippe ; Probert, JocelynINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 1995. ; INSEAD Euro-Asia Centre (EAC) 1995.Language: EnglishDescription: 20 p.Type of document: INSEAD CaseAbstract: A European company establishes the only modern facility for its products in Korea, in partnership with a local firm, as part of its globalization strategy. Quality problem, marketing difficulties and a shaky relationship with the local partner are finally overcome. The company must now decide how to develop its presence furtherPedagogical Objectives: To analyse the problems of entering a foreign market through a joint venture - issues in international development - the characteristics of Asia Pacific
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To analyse the problems of entering a foreign market through a joint venture - issues in international development - the characteristics of Asia Pacific

A European company establishes the only modern facility for its products in Korea, in partnership with a local firm, as part of its globalization strategy. Quality problem, marketing difficulties and a shaky relationship with the local partner are finally overcome. The company must now decide how to develop its presence further

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