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Banco Popular Español: las super cuentas

Author: Weinstein, David INSEAD Area: MarketingPublisher: Fontainebleau : INSEAD, 1992.Language: EnglishDescription: 30 p.Type of document: INSEAD CaseAbstract: In September 1990, in the face of intensifying competition for current accounts in the Spanish retail banking market, Banco Popular Espanol must take a decision on whether or not to introduce Las Super CuentasPedagogical Objectives: Pedagogical objectives not available
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Pedagogical objectives not available

In September 1990, in the face of intensifying competition for current accounts in the Spanish retail banking market, Banco Popular Espanol must take a decision on whether or not to introduce Las Super Cuentas

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