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Creating change through human resources: the case of a French-Polish joint venture (A and B)

Author: Schneider, Susan C. ; Cyr, DianneINSEAD Area: Organisational BehaviourPublisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 15 p. + 4 p.Type of document: INSEAD CaseAbstract: The case involves a French-Polish joint venture established in 1991, located in Warsaw. It links issues of strategy, culture, and HRM by examining efforts to improve productivity and competitiveness through introducing the French parent's HRM policy and practices. This case also discusses the challenge of motivating employees accustomed to working in a corporate/national culture strongly influenced by a prior history of communist or socialist ideologyPedagogical Objectives: To examine the role of human resource management in creating conditions for organizational learning in East/West European joint ventures
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To examine the role of human resource management in creating conditions for organizational learning in East/West European joint ventures

The case involves a French-Polish joint venture established in 1991, located in Warsaw. It links issues of strategy, culture, and HRM by examining efforts to improve productivity and competitiveness through introducing the French parent's HRM policy and practices. This case also discusses the challenge of motivating employees accustomed to working in a corporate/national culture strongly influenced by a prior history of communist or socialist ideology

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