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Creating cultural change in a Swedish-Hungarian joint venture (A and B)

Author: Schneider, Susan C. ; Cyr, DianneINSEAD Area: Organisational BehaviourPublisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 9 p. + 4 p.Type of document: INSEAD CaseAbstract: The case describes the development of HRM practices in a joint venture established in 1991 near Budapest. It focuses on the role of HRM in changing the corporate culture to emphasise people and excellence in products and services in order to create a competitive companyPedagogical Objectives: To examine the role of human resource management in creating conditions for organizational learning in East/West European joint ventures
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To examine the role of human resource management in creating conditions for organizational learning in East/West European joint ventures

The case describes the development of HRM practices in a joint venture established in 1991 near Budapest. It focuses on the role of HRM in changing the corporate culture to emphasise people and excellence in products and services in order to create a competitive company

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