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The Making of the simply better healthcare company: Smithkline Beecham (A and B)

Author: Haspeslagh, Philippe ; Hyde, DanaINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 38 p. + 33 p.Type of document: INSEAD CaseAbstract: The (A) case describes the merger of Smithkline and Beecham in the context of the pharmaceutical industry in the late 1980s, and the firm's organizational change efforts in the five years after the merger. The (B) case describes the strategic and organizational challenges facing the firm in 1994 as it begins to implement its new corporate strategy of "integrated healthcare" in the context of the changing healthcare industryPedagogical Objectives: The primary teaching objective is to provide a rich discussion of the strategic, organizational, and cultural issues in the various phases in corporate transformation. The case also facilitates a rich discussion of the issues of: equal mergers; culture change; and the role of top management in change efforts.
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The primary teaching objective is to provide a rich discussion of the strategic, organizational, and cultural issues in the various phases in corporate transformation. The case also facilitates a rich discussion of the issues of: equal mergers; culture change; and the role of top management in change efforts.

The (A) case describes the merger of Smithkline and Beecham in the context of the pharmaceutical industry in the late 1980s, and the firm's organizational change efforts in the five years after the merger. The (B) case describes the strategic and organizational challenges facing the firm in 1994 as it begins to implement its new corporate strategy of "integrated healthcare" in the context of the changing healthcare industry

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