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The Frog and Rosbif: a pub and microbrewery in central Paris (A, B andC)

Author: Muzyka, Daniel F. ; Siegler-Lathrop, PatrickINSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 1994.Language: EnglishDescription: 18 p. + 2 p. + 2 p.Type of document: INSEAD CaseAbstract: The case describes the process undertaken by two MBAs to start an innovative brew-pub in ParisPedagogical Objectives: to study the start-up process in companies and the nature of the business formation process from the standpoint of the entrepreneurs
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to study the start-up process in companies and the nature of the business formation process from the standpoint of the entrepreneurs

The case describes the process undertaken by two MBAs to start an innovative brew-pub in Paris

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