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Innovation and entrepreneurship: practice and principles

Author: Drucker, Peter Ferdinand Publisher: William Heinemann, 1985.Language: EnglishDescription: 258 p ; 24 cm.ISBN: 0434904074Type of document: Book Online Access: Click here Note: Doriot: for 2014-2015 coursesBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
Book Abu Dhabi Library
Main Collection
Print HD2346 .U5 D78 1985
(Browse shelf)
500011698
Available
Book Digital Library
E-book HB615 .D78 1985
(Browse shelf)
Available
Book Doriot Library
Main Collection
Print HB615 .D78 1985
(Browse shelf)
000052260
Available

Doriot: for 2014-2015 courses

Includes bibliographical references and index

Digitized

Innovation and Entrepreneurship
Practice and Principles
Contents
Preface ix
Introduction: The Entrepreneurial Economy 1
I. THE PRACTICE OF INNOVATION 17
1. Systematic Entrepreneurship 19
2. Purposeful Innovation and the Seven Sources for
Innovative Opportunity 27
3. Source: The Unexpected 33
4. Source: Incongruities 51
5. Source: Process Need 62
6. Source: Industry and Market Structures 69
7. Source: Demographics 80
8. Source: Changes in Perception 90
9. Source: New Knowledge 98
10. The Bright Idea 119
11. Principles of Innovation 122
II. THE PRACTICE OF ENTREPRENEURSHIP 129
12. Entrepreneurial Management 131
13. The Entrepreneurial Business 135
14. Entrepreneurship in the Service Institution 162
15. The New Venture 172
III. ENTREPRENEURIAL STRATEGIES 191
16. 'Fustest with the Mostest' 193
17. 'Hit Them Where They Ain't' 203
18. Ecological Niches 215
19. Changing Values and Characteristics 225
Conclusion: The Entrepreneurial Society 235
Suggested Readings 248
Index 251

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