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Good marketing to "bad consumers": outlet malls, gray markets, and warehouse sales

Author: Soberman, David A. ; Coughlan, A. TINSEAD Area: Marketing Series: Working Paper ; 99/03/MKT Publisher: Fontainebleau : INSEAD, 1999.Language: EnglishDescription: 13 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: Abstract not available Next title: Good marketing to "bad consumers"; outlet malls, gray markets and warehouse sales (RV of 99/03/MKT) - Coughlan, A.T. - 1999 - INSEAD Working Paper
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INSEAD Working Paper Digital Library
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