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Effective television advertising: a study of 1000 commercials

Author: Furse, David H. ; Stewart, David W.Publisher: Lexington Books 1986.Language: EnglishDescription: xii, 178 p ; 24 cm.ISBN: 066911751X (alk. paperType of document: BookNote: Includes index/Bibliography: p. [167]-171
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF6146 .T42 S845 1986
(Browse shelf)
000081475
Available

Includes index/Bibliography: p. [167]-171

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