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Transforming business in the marketspace: results from the 1998 survey

Author: Segev, A. ; Dutta, SoumitraINSEAD Area: Technology and Operations Management Series: Working Paper ; 98/83/TM Publisher: Fontainebleau : INSEAD, 1998.Language: EnglishDescription: 10 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: This paper presents a study of how the business models of organizations are getting transformed in the marketspace created by the Internet and WWW. The authors use a model comprising the four P's -Product, Price, Promotion and Placement- and once C -Customer relationship. They study how these four P's and one C are being transformed by the fundamental characteristics of real-time interactivity and global connectivity in the Marketspace.
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This paper presents a study of how the business models of organizations are getting transformed in the marketspace created by the Internet and WWW. The authors use a model comprising the four P's -Product, Price, Promotion and Placement- and once C -Customer relationship. They study how these four P's and one C are being transformed by the fundamental characteristics of real-time interactivity and global connectivity in the Marketspace.

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