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The Structure of attention: centrality and bottlenecks in the diffusion of innovations

Author: Stout, Suzanne Kay ; Pich, Michael T.INSEAD Area: Technology and Operations Management Series: Working Paper ; 98/65/TM/OB Publisher: Fontainebleau : INSEAD, 1998.Language: EnglishDescription: 40 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: Few of us have the time or resources to acquire even a fraction of the new, innovative ideas that may be relevant to our lives. This simple fact has a profound effect on the diffusion of innovations within organizations. This paper puts forward a process model of the diffusion of innovations, offering a causal explanation for the time-varying adoption behavior of actors in an organization by taking explicit account of the effects of limited resources on an actor's ability to adopt and diffuse multiple innovations. The authors explicate a simple process model of diffusion and then, through computer simulation, demonstrate that an actor's ability to take advantage of its structural position in a network is moderated by the degree of slack available to that actor and its intermediaries.
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Few of us have the time or resources to acquire even a fraction of the new, innovative ideas that may be relevant to our lives. This simple fact has a profound effect on the diffusion of innovations within organizations. This paper puts forward a process model of the diffusion of innovations, offering a causal explanation for the time-varying adoption behavior of actors in an organization by taking explicit account of the effects of limited resources on an actor's ability to adopt and diffuse multiple innovations. The authors explicate a simple process model of diffusion and then, through computer simulation, demonstrate that an actor's ability to take advantage of its structural position in a network is moderated by the degree of slack available to that actor and its intermediaries.

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