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Abilene Caterpillar

Author: Churchill, Neil C INSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 1995.Language: EnglishDescription: 7 p.Type of document: INSEAD CaseAbstract: Stan Treanor takes over the business from his father in 1976 and builds sales from USD 23 million to USD 119 million by 1981. Then in 1981 the oil crunch hits West Texas and Stan manages the company as it shrinks back to USD 30 million in less than a year and a half - and makes money doing it. The case examines how Stan accomplished this rather unusual feat and what he learned from managing in adversityPedagogical Objectives: The teaching objective is to examine the differences in managing in good times and managing during a severe economic downturn. It is also used to examine what is different during adversity and what is just good management in any economic period. A transparency highlights the difference that Stan faced that a "turnaround" or "workout" manager encounters and can be used to contrast their behavior.
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The teaching objective is to examine the differences in managing in good times and managing during a severe economic downturn. It is also used to examine what is different during adversity and what is just good management in any economic period. A transparency highlights the difference that Stan faced that a "turnaround" or "workout" manager encounters and can be used to contrast their behavior.

Stan Treanor takes over the business from his father in 1976 and builds sales from USD 23 million to USD 119 million by 1981. Then in 1981 the oil crunch hits West Texas and Stan manages the company as it shrinks back to USD 30 million in less than a year and a half - and makes money doing it. The case examines how Stan accomplished this rather unusual feat and what he learned from managing in adversity

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