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Measuring the effectiveness of overlapping development activities (RV of 97/47/TM)

Author: Loch, Christoph H. ; Terwiesch, ChristianINSEAD Area: Technology and Operations Management Series: Working Paper ; 98/45/TM (revised version of 97/47/TM) Publisher: Fontainebleau : INSEAD, 1998.Language: EnglishDescription: 19 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: Overlapping ddevelopment activities is widely used to reduce project completion times in product development. However, research on the application of the concept in different technological environments remains scarce. So far, very few, industry specific, studies have statistically measure the effectiveness of overlapping development activities in reducing project completion time. Building on analytical research in Operations Management, the authors argue that this effectiveness differs with the organization's capability to resolve uncertainty early in the process. Projects benefit more from overlap if they are able to resolve uncertainty early. This contingency view to overlapping development activities is tested on data from 140 completed development projects across several global electronics industries. Previous title: Measuring the effectiveness of overlapping development activities - Loch, Christoph H.;Terwiesch, Christian - 1997 - INSEAD Working Paper
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Overlapping ddevelopment activities is widely used to reduce project completion times in product development. However, research on the application of the concept in different technological environments remains scarce. So far, very few, industry specific, studies have statistically measure the effectiveness of overlapping development activities in reducing project completion time. Building on analytical research in Operations Management, the authors argue that this effectiveness differs with the organization's capability to resolve uncertainty early in the process. Projects benefit more from overlap if they are able to resolve uncertainty early. This contingency view to overlapping development activities is tested on data from 140 completed development projects across several global electronics industries.

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