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Investigating consumer choice processes for experience goods: an econometric analysis

Author: Jain, D. ; Neelamegham, RamyaINSEAD Area: Marketing Series: Working Paper ; 97/77/MKT Publisher: Fontainebleau : INSEAD, 1997.Language: EnglishDescription: 36 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: Abstract not available
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