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Psychological processes and advertising effects: theory, research, and applications

Author: Alwitt, Linda F. ; Mitchell, Andrew A.Meeting: Conference on Advertising and Consumer Psychology (2nd 1983 Chicago, IllPublisher: Lawrence Erlbaum Associates, 1985.Language: EnglishDescription: ix, 305 p. ; 24 cm.ISBN: 0898595150Type of document: BookNote: Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983/Includes bibliographical references/Includes indexes
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5822 .P78 1985
(Browse shelf)
000428924
Available

Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983/Includes bibliographical references/Includes indexes

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