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Dirigo industries

Author: Gautschi, David A. INSEAD Area: MarketingPublisher: Fontainebleau : INSEAD, 1984.Language: EnglishDescription: 5 p.Type of document: INSEAD CaseAbstract: The case is designed for discussion of evaluation and control of a marketing plan. The evaluation of performance versus "plan" is emphasized. Both ex ante and ex post variance analysis are permitted in the cost accounting sensePedagogical Objectives: Pedagogical objectives not available
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INSEAD Case Doriot Library
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Pedagogical objectives not available

The case is designed for discussion of evaluation and control of a marketing plan. The evaluation of performance versus "plan" is emphasized. Both ex ante and ex post variance analysis are permitted in the cost accounting sense

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