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Courtaulds fibres Ltd - ACN sourcing strategy

Author: Cool, Karel O. INSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1992.Language: EnglishDescription: 8 p.Type of document: INSEAD CaseAbstract: The case documents the situation faced by Courtaulds in acrylic fibre in 1987: a fast increase in the price of its key raw material, ACN. The case poses the question what should Courtaulds do?Pedagogical Objectives: This mini case is a very focused case on vertical integration. It allows a thourough analysis of the key issues. It has been used several times as an exam case.
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This mini case is a very focused case on vertical integration. It allows a thourough analysis of the key issues. It has been used several times as an exam case.

The case documents the situation faced by Courtaulds in acrylic fibre in 1987: a fast increase in the price of its key raw material, ACN. The case poses the question what should Courtaulds do?

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