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Measurement readings for marketing research

Author: Peter, J. Paul ; Ray, Michael L.Publisher: American Marketing Association, 1984.Language: EnglishDescription: vii, 374 p. ; 28 cm.ISBN: 0877571686 (pbkType of document: BookNote: Includes bibliographies
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.2 .M384 1984
(Browse shelf)

Includes bibliographies

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