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From bonsai to Levi's: when West meets East, an insider's surprising account of how the Japanese live

Author: Fields, George Publisher: Macmillan, 1983.Language: EnglishDescription: 213 p. : Graphs/Photos ; 25 cm.ISBN: 0025377507Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HM621.42 .J3 F54 1983
(Browse shelf)
001185812
Available

Includes bibliographical references and index

Digitized

Foreword ....................................................... .9 Introduction: Even Old Japan-Hands Find It Hard to Get to the Japanese .................................................. .13 1 Living in "Rabbit Hutches" Contributed to High Economic Growth Influence of Village-Style Living Environment on Products ................................................... .27 2 "No, No" to Making a Cake in a Rice Cooker Modernization Is Not Synonymous With Westernization ............................................... .4 1 3 "In Japan, the Woman is the Boss?" Differing Roles of the Housewife in Society as Revealed in Her Shopping Behavior ....................59 4 Brand Preferences in a Vertical Society Pre- and Post-Marriage Purchases ....................... .76 5 The Taste of First Love Is Calpis Japlish and Form Have their Intrinsic Values ........... .93 6 The Art of Saying It Without Words Fantasies of Being Different .............................. .lo7 7 But Why Want to Say It Without Words? You Don't Have to Be Able to Pronounce a Word to Know What It Means .................................... .12 1 8 You Can't Westernize the Bath "DO Westerners Use Soap in the Bath ? ................ .132 9 Beer, Whiskey, Sake in That Order How Whiskey ana` Water Challenged the Establishment .......................................... 10 The Inventors of the Non-Religious Pilgrimage .143 Doing the Japanese Thing When Traveling Overseas .................................................... 11 How It's Being Said Is More Important Than What .154 Is Being Said The Relationship Between Japanese Labor Negotiations and Consumer Behavior ................................... 12 Arranged Marriages Versus Love Marriages Aspirations o Joint Ventures ............................. f .174 .197 13 To Be or Not to Be a Youth How to Enjoy Being in Limbo in a Structured Society .......................................... .2 14 Conclusion: Products That Challenge Basic Values Will Not Sell A Truism, But Why Then Ignore It? .......................232 Index ......................................................... .238

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